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10 Must-Have Features for Your Hotel Website

Published by Christian Hustert on 10/01/2023

A hotel website is a crucial part of attracting and retaining guests. It serves as the online face of your property, so it's important to ensure it has all the features necessary to make a great impression. Here are the top 10 features your hotel website needs:

  1. A visually appealing and easy-to-navigate design
    The design of your website should be visually appealing and easy to navigate. A clean, modern design creates a positive first impression and encourages visitors to explore further.
  2. Online booking
    Allowing guests to book rooms and make reservations directly on your website is essential. This feature should be easy to use and offer a range of room types and rate options.
  3. All the details
    Potential guests want to know as much as possible about your hotel before booking a stay. Your website should provide detailed information about the types of rooms available, amenities offered, and location.
  4. Stunning photos
    High-quality photos of your hotel, rooms, and amenities give guests a good idea of what to expect during their stay.
  5. Customer reviews
    These provide prospective guests with an unbiased view of your hotel and can help them make an informed decision about their stay.
  6. Mobile-friendliness
    As more people use their smartphones to book travel, it's important that your website is optimized for mobile devices and easy to use on a small screen.
  7. Special offers and promotions
    Highlighting any current special offers or promotions on your website is a great way to attract guests and encourage bookings.
  8. Easy access to contact information
    Make it easy for guests to get in touch with you by including a phone number, email address, and contact form on your website.
  9. A map and directions
    Including a map and directions on your website helps guests find your hotel, especially if they are unfamiliar with the area.
  10. Social media integration
    Connecting your website to your hotel's social media accounts keeps guests up-to-date on news and promotions and provides another way for them to get in touch.

In conclusion, a hotel website is an essential marketing tool that can help you attract and retain guests. By including these 10 features, you'll create a website that's user-friendly and effective at driving bookings and promoting your hotel to a wider audience.